How digital marketing course learnings are the key to business success?
In India, 16 lakh startup businesses were launched in the last year and if the estimates are to believed it would touch 30 lakh by the end of 2017. How that impacts your brand? Well it is simple, if you had 100 competitors in your niche business, by the end of the year you may have 200 or even more. Each of these new companies would try to capture a share of your market. Sounds quite demotivating, right? Not so much, if you have a good digital marketing plan to beat the newbies. Think about it, your brand has been in the niche for some years now, people know about it, they recognize it. For the startups it is a new beginning, a start from the scratch. This gives you the lead, only if you are ready to counter them in the digital marketing arena. The fight for places is bound to get intense in the digital domain, this year, and it is only sound practices in digital marketing that will help well established brands reinstate their superiority! But for that to happen you need to seek help from a reputed digital marketing institute in Noida. But how does the course help you beat the new crowd of competitors, let us tell you.
- Good Email Marketing: Most established businesses have a secret weapon in their repertoire, and this is the time to use it! It is the email address lists of you have procured over the years. But sending mere marketing bulk mails is not enough. You have to understand the best practices in email marketing and then implement them in your mails. Every busy going professional makes it a point to check their mails, at least once through the day, and you can get high conversions by putting across proper messaging!
- Leverage the Social: You might have ignored the social media so long, but do not keep it sidelined any further. Your new competitors from the startup world would be leveraging its full potential. So, try to move your customer service and problem resolutions to the social media domain. Keep your page followers interested with the “Know it First” factor. Give them some special incentives to keep visiting the page or interacting with competitions, offers and polls. There are many more social media marketing ideas you can learn by partaking a digital marketing course in Noida, Uttar Pradesh.
- Use Your Advantage: You have a huge advantage over the competing startups, you have a well established business process which has been collecting revenues year after year. So, you can invest money in promotions, which the startups cannot! Use your marketing budgets wisely and one of the greatest ways to get paid promotions is Google Adwords. But, there is no point is just investing for the sake of it. You have to select high potential search phrases or keywords, after matching them with your budget, and then decide on their placements too. A campaign can be successful only when it is well managed, with changes in the keywords and plans from time to time. So, you have to understand it all – from keyword performance, search patterns, pricing of keywords and slots, data driven results analysis and much more. In short you need to have good Google Adwords knowledge before running the campaign. And you know that can be attained only from a reputed digital marketing course.
Apart from this, we hope you are already into the SEO process for your business. Now, is the time to get really aggressive with it. A mixture of all this, can help you stay away from the rampaging race that has begun. Check out our digital marketing training courses for corporates: Choose Your Course.