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HOW IS DIGITAL MARKETING CHANGING IN 2019?

HOW IS DIGITAL MARKETING CHANGING IN 2019?

It’s a time to take a look at all upcoming/running Digital Marketing trends.

Constant change is the beauty of Digital marketing. In this field your job never get dulls only you need to do is rethink and adjust your marketing tactics.

You just need to know, What Are new Digital marketing trends that will set you apart from your competitors.

Let’s get started, these are top 5 Digital marketing trends you need to know.

  1. VIDEO MARKETING

Video marketing is still in craze due to increased Facebook and Instagram video adds. Most importantly, the preference for video production over other types of content continues to grow with consumers, making it vital to marketers and brands.

Social video affords small businesses a massive opportunity to level the playing field when it comes to their marketing.

Now the video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing.

WHY NEED TO FOCUS ON VIDEO MARKETING?

Video as a strategy is quite the opposite. It’s produced by all teams, in a conversational, actionable, and measurable way. Video as a strategy is the future.

Video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects.

  1. SMARTER CHATS

In the field of technology, we have made major changes over the past years. Chatbots have been rising in the few recent years and still persists in 2019.

The chatbot is an Artificial Intelligence which conducts a conversation with a human being. Recently, Chatbots have become so popular due to the advancement of technologies and machine learning.

Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience – without really doing much. They offer real-time assistance to the user, dedicated support and proactive interactions where they ask questions to understand the real problem.

The chatbots slowly become smarter over time, collecting more information about their target audience and figuring out exactly what people want or need to hear.

  1. NEXT GENERATION SEO

There’s been so much rapid, ongoing change in the digital age. SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.

SEO is more complex than ever in 2019. It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business.

You just need to keep track and understand.

  • Emerging trends (e.g., Voice searches, Email automation)
  • Algorithmic changes
  • Technological advancements
  • Your audience

SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue.

  1. Email and Marketing Automation

Email marketing is still one of the most effective channels for marketing your business, and today it’s evolving.

More than 34% of people use Email worldwide. It’s predicted to increase to 2.8 billion users in the next two years. It is also a very popular and targeted way to reach your customer easily.

As opposed to email newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automated email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger.

It would be a huge waste of your time to create and send an email campaign to every person when they sign up instead, you can set up an automated welcome Email that gets sent whenever a new person joins.

That’s the beauty of Email Automation.

WHY USE EMAIL AUTOMATION?
  • The right content delivered to the right people at the right time.
  • Better responsiveness to the customer.
  • A deeper relationship with the customer.
  • Higher levels of brand recognition.
  1. VOICE SEARCH

Not fast but undoubtedly we are becoming a cordless society. According to experts half of all searches will be done by voice in next year.

First, take a look at WHAT IS VOICE SEARCH?

Voice search also known as Voice- enabled, allows the user to use a voice command to search the internet, websites, Apps, etc.  In an easy way, we can say that voice search is a way of searching the internet through the voice command.

WHY VOICE SEARCH MATTER?

Think about it: If a digital marketing strategy has a direct effect on the company’s success, and voice search has a different effect on digital marketing strategy.

 

 

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