MOTION GRAPHICS- Using It Can Improve Your Digital Marketing Strategy
If you don’t keep up with the times, you are going to turn into dust.As a business owner, this is a line you should live by. Traditional marketing is no longer enough. You need to jump on board or the train to success will zoom past you.
Motion design and Animation
Motion graphics and animation is a great way for marketing and advertisement. Worldwide this tool is being used for various purposes along with business promotion. So, its demand is increasing year after year.
As per the contemporary trends, the designers are to create new and engaging designs, motions graphics, and animation.
Motion graphics are usually combined with audio, which makes them closer to films than static info graphics. Perhaps “multimedia” might also be appropriate, but again, we’re getting into semantics where there are a lot of overlaps. Let’s just say that motion graphics move on their own and are generally displayed through some sort of electronic media — at least nowadays.
Difference between Motion graphics and Animation
In the world of animated videos, there has always been a discussion about the difference between motion graphics and animation. If you aren’t part of either of those worlds, chances are that you have no idea what the difference is.
Motion graphics is a new marketing medium which gives you the benefit of videos, audio, info graphics, text content and graphic design—all rolled into one impressive piece of content. There are two ways to create motion graphics.
Animation is quickly becoming the next big thing in digital marketing.
Animated video is an engaging instrument that can help you tell your story more comprehensively. 65% of people are visual learners, and 90% of the information transmitted to the brain is visual.
Majority of consumers prefer video content for reading. Consumer preference will lead to video explosion in content marketing. Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople. Bottom of the funnel is where videos and animations can influence sales in later stages.
Why you should Use Motion Graphics?
Motion graphics are sure to improve your marketing.
1. ENHANCE SALE
It seems impossible that a 60 second video could convince a customer to spend their hard-earned cash on your product. But, this is exactly the case. In a study it is found that having a video on your landing page can increase conversion by 80%. It draws people in and makes you and your company real to a client in one minute or less. An interesting video can not only bring a product to life, it can make a meaningful difference in your bottom line.
2. BOOSTS BRAND RECALL
Creativity, authenticity and relevance when combined with live-action can present your brand identity perfectly. It may have its constraints; however, it could also offer the best. There are unlimited ways you can incorporate your brand into a video without coming across as too much.
Motion graphics has no limits regarding the variety of ways for incorporating a brand into the content.
3. INCREASED CONTROL OVER STYLE
Digital marketing graphic design, fortunately, gives you a massive amount of control over your style and the way you may decide to go live. This allows marketer to use their power and tell the brand’s story, so that your message comes across in an effective way.
4. RESPONSIVE, MULTI-DEVICE CONTENT
With the growing trend of viewing videos on mobile devices, the importance of creating content that works on any device is mandatory for marketers.
Animated videos and graphical elaborations can be displayed on every device, and that opens the door of opportunity for businesses to target and connect with the public at any time of night and day. Just make sure you are accessible.
5. IMAGINATION IS YOUR ONLY LIMIT
Motion graphics represent an amazing space where you can play with creativity and take control of your brand’s video in every sense. Motion graphics set you free from the worries of sets, casts, shots, and the law of physics by giving you the possibility to convert your imagination into reality.
How to use Motion graphics in Digital marketing?
1. EXPLAINER ANIMATIONS
If your goal is to convey a message, explainer animations are worth considering. If you have a story to tell about your brand, or how you started a business, or even how your product or service works – you can say to it with an explainer animation.
- Telling brand story
- Products description
2. VIDEO TITLES AND OVERLAYS
If you have a series of videos on social media sites, you can use modern graphics to enhance your content. Make custom animation titles that are memorable and distinctive. Add graphic overlays to reinforce data, to grab attention and improve the density of the video content.
3. LOGO ANIMATIONS
Logo animations can spice up your social media, website, and they can be even used for an event booth and your email signature.
4. SOCIAL MEDIA CONTENT
Customized digital marketing graphics are an ideal way to get a better ROI. A 20-second video is also a good option, as it is easy to create and loads instantly.
Finally, there’s a (small) chance that a well-made and clever video will go viral and be shared across social media and other websites.
Motion graphics is a powerful marketing tool and animation is a trending video type you don’t want to miss on. Animation might be just the thing your business needs to get viewers, likes, and shares. It appeals to the audience and markets on emotions. It also has dozens of use cases and is easy to create.