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Social media marketing trends for 2020

Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.

Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world.

Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here are eight social media trends that you need to be aware of for 2020 and beyond.

Social media marketing trends for 2020

2020 social media trend

1. Niche social platform will perform well

Facebook and Instagram have long dominated social media as the largest and most popular platforms. However, in recent years, several other niche social media platforms have not only emerged but have significantly risen to fame.

TikTok, for example, is one such platform that started in 2016 and immediately gained popularity among youth. B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch. There are several such alternative social media platforms that are gaining popularity and will continue doing so in 2020 and beyond.


2. Influence marketing will continue to grow

Research show that 59% of marketers plans on increasing their influencer budget on 2020.

We know that the consumers are growing increasingly wary of ads in their feeds, and more than ever before.

Social media has always been great for startups, because it allows small brands with little to no budget to compete with larger brands on the same stage.

3. Social E-commerce will expand

Social media like Instagram, Facebook and Pinterest have long been used by brands to sell their products. This is the trend that began this year and predicting will continue to grow.Social platforms are continuously evolving to becoming the retail platforms. With just a few clicks you can go from seeing something you like while scrolling Instagram, Facebook to sharing your information and making the purchase right then and there.


4. Video content will dominate

Whether you want to or not, you must incorporate video marketing into your strategy in order to remain competitive and relevant. Video content is well-liked because of how easy it is for your audience to absorb the information. If you’re reading this and thinking that you still don’t want to take part in video marketing, here are some stats you just can’t ignore:

  • 58% of consumers trust a brand with videos more than a brand without.
  • Including video in your email marketing increases CTR (click-through rate) by 63%
  • Videos are shared on social media 1200% more than images and text combined.
  • 78% of people watch online videos every week and 55% view online videos every day.
  • 64% of consumers are most likely to buy a product after watching a video about it.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

video marketing

5. Chatbots

When the chat-bots first came into our consciousness, customers were only answered with the pre written answered to questions.

In 2019, algorithm improved chat-bots effectiveness by understanding what users are writing to them. Chat-bots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot.

Chat-bots intelligence will continue to grow in 2020, which will make you see more consumers talking to them and more brand following that trend.


6. Increase in the use of social media for customer service

Social media traditionally been a place where people used to get connected with their social networks and share their images and videos. Now social media is just more than that.Ithas become a retail platform, a product discovery platform and now a customer service channel. A lot of brands are recognizing social media as a customer’s service platform.Fast-forward a few years, and imagine the number of such interactions growing multifold. It’s not just some one-off cases where customers post their questions or complaints on social media and brands respond. Now, it has become a significant enough customer service channel for brands to recognize it as one.


7. Local targeting will become more prevalent

A lot of brands use location-based targeting to reach out to and attract people from a specific geographic location.

One common way in which brands attract a local audience is by geo-tagging their posts and stories. If you add a location to your social media content, it will automatically draw-in a local audience.

Social platforms like Instagram provide the option to search for posts from nearby places or specific locations. If you add locations to your content, it will show up in these search results, helping local people find your brand and content.

Geo-targeting works especially well for promoted posts or tweets as these platforms help you target the right audiences.

8. The rise of social media communities

While this is not something new, it is definitely something that is becoming more popular now than ever before.

Social media communities are basically social groups that are created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their shared interests.

Facebook Groups are a brilliant example of such social communities. Many brands utilize such groups to bring all of their existing and prospective customers together and engage with them in a meaningful way. Group members can discuss various topics, share their experiences, and seek solutions to their challenges.

Brands can also utilize their social media communities to launch new products, seek customer feedback, and gain valuable customer insights.


Social media is a dynamic and competitive space and these trends can help you ace your social media game. So, keep abreast of the latest developments around these themes and use these for your social media initiatives in 2020.

If you wish to start your career in Social Media Marketing or Digital Marketing, you may contact us at +91-8750044680.

Get best “Digital marketing course” and “Social media marketing course” training with us only at Digitalkul.




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