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Top Digital Marketing Job Opportunities

Top Digital Marketing Job Opportunities

Digital Marketing Job Opportunities are growing significantly as the Digital Market industry is growing at a rate more than 30% on year on year basis. There has been a lot of interest in professionals and students looking for a career in Digital Marketing as there is a sharp increase in the demand for Digital Marketers.

More and more brands or companies are looking at Digital Marketing much more seriously than ever before. The share of digital marketing spend in the total marketing spend is increasing every year. The digital marketing job opportunities are growing. Also, there has been a robust growth in new profiles/ positions coming up in India. Before looking at the various Digital Marketing job opportunities, let us have a look at broad fields under Digital Marketing:

Fields in Digital Marketing

Digital Marketing can be divided into following broad fields:

  1. Search Engine Optimization (SEO)
  2. Social Media Marketing (SMM)
  3. Email Marketing
  4. Search Engine Marketing (SEM)
  5. Content Marketing
  6. Web Analytics
  7. Online Reputation Management

Digital Marketing Job Opportunities

  1. Search Engine Optimization (SEO)
    1. Search engine executive: Doing the basic works like off page, keyword research, preparing backlinks etc.
    2. SEO Manager: Medium to end work in SEO. Devising ways to enhance the SEO of the business.


  1. Social Media Marketing (SMM)
    1. Social Media executive: Low to medium work in SMM. Posting on Social Media and executing the SMM plans.
    2. Social Media Manager: Managing the Social Media Marketing for a brand/company.


  1. Email Marketing
    1. Email Marketing executive: Operating the email marketing under supervision.
    2. Email Marketing Manager: Managing the email marketing of a Digital Marketing company/brand.


  1. Search Engine Marketing (SEM)
    1. Search engine specialist: A specialist in Search engine profile.
    2. Search engine marketer: A marketing and search experienced campaigner.


  1. Content Marketing
    1. Content Writer: Writing good content for the web or blog.
    2. Content Manager: Managing the flow of the content and various media through which the content is released.
    3. Content Marketing Manager: A strategist who decides the content strategy, what is the USP of the business, how is the content needs to be written and implementation of content marketing.


  1. Web Analytics
    1. Inbound Marketing Manager: Managing the inbound leads to generate business.
    2. Conversion Rate Optimizer: Expert in improving the conversion rate of leads.


  1. Online Reputation Management
    1. Online reputation manager: Reputation management is increasingly being demanded by large size companies/brands to manage their reputation on the web.


  1. Digital Marketing Management
    1. Digital Marketing Strategist: A senior level position which requires strategizing the complete digital marketing plans for the brand/company.
    2. Digital Marketing Manager: Heading a digital marketing department is a work of this high level of the job. Deciding the manpower of digital marketing team and how to strategize the digital marketing efforts of the company/brand/

Starting a job in Digital Marketing is honestly a good bet. There have been lots and lots of people I know who have grown significantly and pretty quickly. Best Wishes in your journey as a Digital Marketer.


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